How Pop Culture Society and Media have Effected Fashion throughout the decades
- By: Emily Alfay & Aly Helbert
- Apr 24, 2017
- 4 min read
“In order to be irreplaceable, one must always be different.” - Coco Chanel. One of the most iconic fashion idols that people still quote and look up to, to this day. This quote represents that to follow fashion, you don't always have to follow the fashion norms, and that's why fashion is always changing, people strive to look different and to be different.
For this week’s fashion article we’re going to start off by talking about the fashion of the 1900’s - 1920’s, and how that led into the 1930’s fashion era. In the 1900’s, 1910’s, 1920’s, people think of flappers and corsets, but the story behind such things is way more than just those at. These years were one of the first years that women started to break the rules and express themselves in fashion. Instead of just plain clothes just used to cover up, women started wearing clothes defining their figures.


Ribbons, feathers, strings, laces, poofiness galore! In the 1900’s , women started embracing fashion and designing their own clothing, taking them to tailors to get the best fit, and making original pieces and starting flaunting things they never knew they could before. What they used to wear was still very covered up and modest, but at the same time, most of their clothes were tight for around the torso to show off their figures and waists.
Between the 1910’s and 1920’s, a man named Paul Poiret, and many other French fashion designers wanted to go for something just a little bit different. They lost the corsets and tight fitting clothes, and went for something much more loose, something that hangs off the body. That doesn’t mean corsets were taken out of the picture completely, women still used them for occasions and some women still wanted to feel conservative, so the fashion of those tight fit fashion was still held onto. Gown - -like dresses made their way across all parts of the world and into expensive couture boutiques.
Mid - way into the 1910’s, World War 1 began, and sadly that had an effect on many big designers and their clothes, and s. Since resources were low, those designers were recruited into creating clothes for the military. For a very long time, fashion basically took a break.


As for, Coco Chanel, we’d like to say she revived and saved fashion after the war, and the one who inspired fashion designers for the rest of the upcoming years, and now an icon and an inspiration to many women and even men to this day. During these hard times, this amazing women came in and started up her own business in this struggling time. She started off by selling simple hats but then later on she started making elegant and expensive clothes that appealed to the upper class.
Later on, this led into the 1920’s era of fashion. Everyone was recovering from the disastrous WWI, and society norms changed, women started breaking the rules and becoming more out there, especially with many women's rights movements like finally having the privilege and right to do things like vote!
Flappers always come to mind in the 1920’s, boy, was this a wild time for the young people of America! People were happy the war ended, the economy was at a good point. Celebrating and going out was nothing of stranger to people! Now how do flappers fit in? Well, flappers showed the women’s societal change in their day, the fun loving outfits, the shorter-than-used-to dresses, and just basically a completely new, never thought of and unexpected thing to hit fashion! Fashion in the 1920’s broke the ceiling and entered a whole different dimension, and it was going to stay like that.

Time to go into the 1930’s. Almost 10 years later, once again, another devastation occurred. All that time spending money and partying everyday, eventually led into the Great Depression. People needed jobs, especially since millions were lost due to the shutdown of many companies. That made fashion slip, women didn;t really care about the colors anymore or the way the clothes made them look, it was a dull-looking time. They wore whatever was sensible, they dipped into a more simple, cheap, and sophisticated clothing era.

Although this was another time in fashion, people only wore and created with what they had due, people had little money and had lost most of their things. During this devastation, people would go and get cheap entertainment such as movies to escape their daily lives to live a couple of hours in a fantasy. Soon enough, the Great Depression started to heal itself along with the people of it’s economy. During the mid-to-late 1930’s, glamour started pouring in along with people’s wealth. Movies influencing people to base their style off of young Hollywood. Even after stock market crashes, the economy healed itself and sporty clothing came into style as well, and how that influenced the eras’ of time and started differentiating between occasional clothing, we will get into that another week, so thank you for reading and be back next week!
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